Yasmine Vatere - Speaker

Art Meets Science: Reimagining Getty's PST ART

Head of Branding and Marketing at the J. Paul Getty Trust

Abstract:

Getty's ambitious third PST ART iteration ventured into the uncharted territory where art and science collide, revealing the complexity of bridging these disparate worlds. Spanning over 60 venues across Southern California, this quinquennial event empowered Getty to challenge conventional branding approaches and compelled the team to dismantle institutional silos to enable true collaboration.

About Yasmine:

Yasmine Vatere (she/her/hers) is the Head of Branding and Marketing at the J. Paul Getty Trust, where she leads strategic initiatives to expand global reach and engage diverse audiences. With over two decades of experience in international marketing and communications, Yasmine has successfully launched large-scale cultural campaigns, including Getty’s PST ART initiative. Fluent in English, French, and Italian, she brings a global perspective to her role, leveraging her background in business law and digital marketing. Yasmine is known for her strategic vision and collaborative leadership, driving innovative brand experiences that bridge the worlds of art, culture, and technology.

🎟️ A must-attend session for anyone rethinking cultural branding, cross-industry partnerships, and global audience engagement.
📅 17-19 June, 2025