Gretchen Coss is a visionary leader, educator, and designer with extensive experience in global brand management, experience design, and placemaking. Prior to G&A, Gretchen was Vice President/Director of Graphics for Gensler LA; and owned her own agency, Coss Creative, where she led design and development for large-scale, mixed-use projects for over 11 years. Gretchen joined G&A at its inception to lead strategic visioning and pursuits, contributing to the firm’s worldwide growth and esteemed reputation.

She is a passionate educator and active industry leader, serving on the board of the Society for Experiential Graphic Design for six years, where she was a past president and helped to launch their education foundation; and as a past adjunct professor for the Master of Exhibition Design at the Corcoran College of Art + Design, where she won a faculty award for exemplifying innovative teaching techniques. Gretchen continues to lead museum planning and visioning workshops throughout the world for organizations such as IMCC, MAAM, CTA, SEGD, AAM and others.