
Wed 20 June
Isaac and Rebecca, Known as ‘The Jewish Bride’ - Rembrandt ca. 1665 - ca. 1669
Morning
Program subject to change
Voices Rising: Setting the Tone for Our Day of Future Dialogue
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As cultural institutions navigate an era of rapid change, how can we shape conversations that inspire action? This opening session sets the stage for a day of forward-thinking dialogue, exploring emerging trends, bold ideas, and the evolving role of arts in society. Join us as we amplify diverse voices and chart a path toward a more dynamic and impactful cultural future.
Panel: Digital Natives, Cultural Pioneers: Unexpected Pathways to Cultural Connection
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How are digital-first generations reshaping cultural engagement? This panel brings together innovators who are redefining how audiences connect with arts and heritage through gaming, social media, virtual spaces, and interactive storytelling. Discover unexpected pathways that are making culture more accessible, participatory, and relevant in the digital age.
Isabelle Willems
Case Study: Shared Identity: How FOMU Reimagined Institutional Branding Through Consensus
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In 2024, FOMU embarked on a comprehensive rebranding to translate its socially engaged mission into a compelling visual identity. The challenge was to develop a visual language that resonated both internally and within the broader community. A strong brand requires bold partnerships and dedicated ambassadors—every FOMU team member contributed, from curators to front-desk staff. This process demanded openness, courage, and ambition to align branding with core values. This talk examines the journey, challenges, and lasting impact of a purpose-driven branding.
30 under 30
Young Voices, Profound Impact: 30UNDER30 Perspectives on Cultural Communication
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How is the next generation redefining the future of cultural communication? This dynamic panel brings together emerging leaders from Communicating the Arts’ 30UNDER30 program to share fresh perspectives on audience engagement, digital innovation, and the evolving role of cultural institutions. From social media revolutions to grassroots activism, these young voices are driving bold, impactful change—challenging conventions and reshaping the way culture connects with the world.
Inflection Points: Identifying Arts Initiatives Creating Revolutionising Change
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What makes an arts initiative truly transformative? This hands-on workshop explores key moments where cultural projects have sparked significant change—socially, politically, or environmentally. Through case studies and interactive discussions, participants will learn to identify, analyze, and apply strategies that drive revolutionary impact in their own work.
Beyond Metrics: Capturing Intangible Impacts with AI
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How can artificial intelligence help measure the unmeasurable? This session explores AI-driven approaches to capturing the emotional, social, and cultural impact of the arts. Discover how cutting-edge technology is redefining assessment methods, offering deeper insights into audience engagement and the transformative power of cultural experiences.
Alexia Jacques-Casanova
Joint Session: Key Learnings
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As the conference draws to a close, this interactive session invites participants to reflect on key learnings, share insights, and explore actionable takeaways. Together, we will distill the most impactful ideas, discuss future challenges, and envision new paths for meaningful change in the cultural sector.